Every exposure translates to real value.
Advertising Value Equivalency (AVE) measures the value of your brand’s media coverage by comparing it to what you’d spend on traditional ads for the same level of exposure. In other words, it translates the impact of your PR efforts into a dollar amount, giving you a clear idea of what your earned media is worth in advertising terms.
Understanding AVE is key to seeing how your PR efforts are paying off. With AVE, you get a tangible way to assess the effectiveness of your campaigns and make smarter decisions about where to focus your resources, ensuring growth that’s both strategic and sustainable.
Our approach is designed to help your brand get the most out of its media coverage, offering insights that are both innovative and actionable. By working with us, you’ll have the confidence of knowing that your media visibility is truly working for you—helping you grow, stay competitive, and make a lasting impact.
This service allows you to directly measure the value of your media coverage and see how it’s contributing to your overall business goals.
Today, PR professionals are expanding their toolkit, looking beyond just media coverage volume to include website traffic, social media engagement, brand sentiment, and even sales to truly measure their campaign effectiveness.
The emphasis has also shifted toward the quality of media mentions, focusing on tone, placement, and reach. New tools like share of voice analysis, sentiment analysis, and attribution modeling are offering deeper, more insightful results.
Our team makes sure that you get a fuller, more accurate view of your campaign's success by combining traditional metrics with innovative analytics.
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