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Automate your marketing with Marketo

Optimize workflows and build efficiency

 

Marketo’s countless features and customization options can overwhelm new users, making it challenging to master quickly.

At KKBC, we deliver targeted support to streamline Marketo’s setup and use. Our expert guidance ensures smooth platform management.

What is Marketo?

Marketo is a leading marketing automation platform that uses data and AI to streamline campaign management. It automates tasks such as defining, segmenting, scheduling, and tracking campaigns, eliminating manual efforts.

This automation allows detailed customer profiling such as an 80% increase in digital leads and 315% revenue growth over two years.

At KKBC, we are skilled at how to use Marketo to maximize marketing efficiency and deliver exceptional results.

Benefits of Marketo

Task Automation

Automate repetitive tasks like lead nurturing and email marketing, streamlining campaigns and time management.

Enhanced Lead Management

With the use of Marketo, you can manage and nurture leads throughout their entire journey, enhancing engagement and conversion rates.

Scalable Solution

Adaptable to businesses of all sizes, from small enterprises to large corporations, supporting growth and expansion.

Increased Productivity

Centralized marketing activities and automated tasks boost team productivity and overall operational efficiency.

Marketo tactics at KKBC

Our Work

Awareness-focus Programmatic Display Campaign

In 2019, KKBC began working with a multinational software company with 25 years of experience in the enterprise open source solutions technology categories.

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Lead Generation with Content Syndication Campaign

In the mission to acquire quality leads in Japan IT industry while promoting their top list products and services, our client asked KKBC to come up with the tactics & execute it.

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Our Marketo process

Email Program

Optimize email send rates to enhance deliverability and prevent server overload.
Implement bot activity filters to ensure data integrity and precise performance metrics.
Structure templates with consistent naming conventions, and rigorously tests.

Event Program

Develop event programs with well-organized folders and standardized naming for efficient execution.

Lead Nurture Program

Align CRM activity tracking with Marketo to ensure data accuracy and enhance lead management.
Sync CRM multi-select fields with Marketo to improve segmentation and campaign precision.
Establish and manage nurture campaigns with organized folders, targeted lists, and clear reporting.

CRM Integration

Ensure robust two-way data synchronization between Marketo and your CRM for seamless operations.

Dynamic Chat

Deploy real-time chat functionality to engage leads immediately, supporting effective communication and enhancing customer interactions.

Getting started

What do we need from clients to get started on the Mmarketo campaign?

Lead Time

Typically 4 to 8 weeks, depending on complexity.

  • Deliver real-time insights and reporting on event performance.

  • Enhance the sales and marketing follow-up to accelerate buying cycles.

  • Provide precise reporting on sales and revenue outcomes.

  • Develop and implement plans for improving future events.

Marketo boosts lead generation by automating lead capture, scoring, and nurturing processes. It allows for precise targeting and segmentation, driving more qualified leads into the sales pipeline.

Key features include lead management, email marketing automation, CRM integration, advanced analytics, and campaign optimization tools. These features work together to optimize marketing efforts and drive better results.

Marketo integrates seamlessly with various CRM systems to synchronize lead data, track interactions, and align marketing efforts with sales activities. This allows for a unified view of customer information and builds campaign effectiveness.

Lead scoring in Marketo assigns values to leads based on their behavior and engagement level. This helps prioritize high-quality leads, helping sales teams focus on the most promising prospects.

Marketo enables multi-channel marketing by automating campaigns across email, social media, and web channels. It provides tools for creating and managing campaigns that engage leads across different touchpoints.

Marketo provides robust analytics and reporting tools that track campaign performance, lead engagement, and ROI. Customizable dashboards and reports help measure the effectiveness of marketing strategies and make data-driven decisions.

Marketo automates lead nurturing through personalized email campaigns, dynamic content, and automated workflows. This approach ensures consistent engagement with leads and helps move them through the sales funnel effectively.

Marketo offers various support options including online resources, community forums, and dedicated customer support teams. Comprehensive training and technical support are available to help businesses maximize their use of the platform.

At KKBC, we utilize Marketo’s advanced features to automate and optimize lead generation processes. This includes integrating Marketo with CRM systems for seamless data synchronization and using lead scoring to prioritize high-value prospects.

KKBC’s approach to Marketo is distinguished by our tailored strategies for each client, including customized workflows, precise audience segmentation, and comprehensive reporting. We focus on aligning Marketo’s capabilities with your specific business needs to drive measurable results.

More insights

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