Capture attention beyond digital.
Out-of-home (OOH) ads refer to advertisements displayed in public spaces outside of the home environment. These include billboards, transit ads, and more. Unlike digital ads which are viewed on devices, OOH ads concentrate on potential consumers as they go about their daily routines in public.
At KKBC, we harness the power of OOH advertising to amplify your brand's presence, creating a cohesive marketing strategy that reaches your audience online and offline.
This form of advertising offers a unique opportunity to reach a broad audience in locations where they are likely to be engaged, attentive, and active. Whether through high-visibility billboards on major highways or targeted transit ads in bustling city areas, OOH ads can enhance brand visibility, attract new leads, and complement digital marketing efforts.
At KKBC, we help our clients break out of the competitive digital landscape by leveraging OOH advertising to amplify influence. Here’s a look at our services:
While the rise of social media and digital spaces has transformed consumer engagement, OOH ads remain an integral part of the marketing landscape. Rather than being forgotten, OOH is evolving dynamically to align with shifting consumer patterns. Here are some key ways the market is changing:
Data-driven insights Incorporating data-driven insights into OOH ads is an essential trend that advertisers cannot afford to overlook. By leveraging these insights, we can create highly specialized messaging that resonates with target audiences. 90% of U.S. consumers find marketing personalization very or somewhat appealing (Source: Statista), highlighting the importance of tailored messaging in capturing audience attention and driving engagement.
Digital transformation The advent of digital technology has revolutionized the OOH advertising industry. Digital screens, including LED billboards and interactive displays, have transformed static advertising spaces into dynamic platforms. These digital OOH formats allow for effortless content updates and tailored messaging making campaigns more effective and efficient.
At KKBC, we embrace change with confidence. Our flexible and dynamic strategies evolve with the shifting landscape, allowing us to develop innovative OOH campaigns that deliver substantial results.
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