The latest trends in photography production reflect a significant shift in consumer preferences toward authentic representations that align with their identities and values. This desire for relatability has prompted brands to re-evaluate their visual strategies, and providing their imagery is diverse and inclusive.

Despite the rising cost of living, consumers are willing to pay a 9.7% sustainability premium (Source: PWC). Sustainability has become a crucial factor in consumer decision-making. Once confined to specific industries, the emphasis on sustainable practices has now permeated photography production. Consumers increasingly favor brands that prioritize eco-friendly solutions. Nearly nine in ten (85%) report experiencing the disruptive effects of climate change, while 46% state they are purchasing more sustainable products to lessen their environmental impact (Source: PWC).

Alongside sustainability, there is a strong emphasis on diversity and inclusivity in visual storytelling. Brands recognize the importance of showcasing a wide range of cultures, backgrounds, and body types in their marketing materials. This approach not only appeals to a broader audience but also fosters a sense of belonging, enhancing brand affinity.

At KKBC, we understand that evolution is essential for success. We are committed to helping brands tell their stories through photography production solutions that adapt to the latest market changes.