Making every pitch count with a press list that aligns with your goals.
A press list (also called a media or contacts list) is an essential PR tool that contains a carefully curated selection of media contacts relevant to your brand and industry. These are the journalists, bloggers, podcasters, influencers, and other professionals who will share your story, product, or news with your target audience.
Having the right media contacts makes all the difference. A well-built press list ensures your news reaches people who are interested, genuinely care about your brand, and are eager to share it with their community. It’s about creating connections that last and drive real results for your PR strategy.
KKBC takes the guesswork out of press list creation. Our service provides you with a tailored, up-to-date media list, built from trusted sources and designed to match your specific goals.
At KKBC, we understand that pitching to the right media contacts is crucial to getting press coverage. Our approach ensures your press list is thoughtfully managed and always in sync with your goals, helping you connect with the people who are most interested in covering your story.
As technology evolves, so does the way we build press lists. Muck Rack’s 2024 State of Journalism Report found that 73% of journalists reject pitches because they’re not relevant to their coverage. That’s why having the right media contacts is more important than ever—so your story lands with the people who truly care.
Advanced software tools like AI now make it easier than ever to find, filter, and organize media contacts based on factors like location, industry, audience, and even sentiment.
This technology allows you to create highly tailored media lists that ensure your outreach is targeted and effective. Personalization is also a growing trend—your messages need to connect directly with your audience, making every interaction count.
Our press list creation services are designed to help you reach the right contacts with personalized messages that resonate.
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