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Guide | Marketing

ปริศนา AI ที่ยิ่งใหญ่: ทำไมการนำ AI มาใช้อย่างแพร่หลายถึงไม่มอบคุณค่าทางกลยุทธ์ในการตลาด B2B

By Press Room

September 14, 2025

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อ่านได้ 19 นาที

Key Takeaways

  • 1. The Great AI Paradox is Real and Growing. Widespread adoption (over 80%) has created a false sense of progress. In reality, a staggering gap exists between tactical tool usage and strategic business value, with fewer than 20% of companies successfully integrating AI to drive measurable ROI. Simply using AI is no longer a competitive advantage; mastering it is.
  • 2. Your Goal is Maturity, Not Just Adoption. The most critical question isn’t if you use AI, but how.

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